FOR TEXTING

For authenticity, a text conversation should take place over a few exchanges, rather than one long text message to the recipient. Wait for the recipient’s response before texting them another message.

Texting is the most informal form of communication, so using emojis and images are a good way to break the ice.

FOR PHONE CALLS

Your body language can be interpreted through your vocal patterns, so remember to smile and stand up while talking on the phone.

IN GENERAL

Each prospect deserves individual attention. Do not copy and paste the same message from one prospect to another. People can tell when they’re being mass texted or emailed.

If your prospect isn’t returning your text, then try picking up the phone or sending an email! Each person prefers to be contacted a different way.

Remember to say thank you!

This is ____________ (your name), a volunteer with the Jewish Federation of Broward County. *Thank you so much for your past support of the Campaign. Because of you, we were able to feed the hungry, aid the elderly, support those in need, and care for the entire Jewish community in a way that no one organization could do alone. I’m contacting you today to ask you to consider a pledge of $____ to the Federation’s 2023 Community Campaign.

“Hello, is _______ available? I’m ________, a volunteer with the Jewish Federation of Broward County. Today is Super Sunday, and I’m calling to (thank you for your past generosity and) ask you to help overcome once-in-a-generation challenges our community faces today and prepare for an even stronger tomorrow by supporting the 2023 Campaign.

"Hi . This is __________, a volunteer with the Jewish Federation of Broward County. Today is Super Sunday (our largest fundraising day). This year more than ever, our community faces tremendous challenges. Would you be willing to make a donation?”

If No:
Thanks for getting back to me, would you consider making a pledge today that you wouldn’t have to pay until December 31, 2023?

If No: Okay. Thanks again for letting me know. Have a great day.

If Yes:
Thank you so much! You can either let me know how much you’d like to pledge, or you can donate online today here: https://jewishbroward.org/jfbcpledge/

Hi (first name),

This is (your name), a volunteer with the Jewish Federation of Broward County. Today is Super Sunday – our largest fundraising day. This year more than ever, our community faces tremendous challenges. With your support, we can continue to feed the hungry, aid the elderly, support those in need, and so much more.

I’m contacting you today to ask you to consider a pledge of $____ to the Federation’s 2023 Campaign.

To make a donation online, visit:  https://jewishbroward.org/ways-to-give/make-a-donation/. If you’d rather send me the amount you’d like to donate – or pledge to pay by December 31, 2023 – I’d be happy to enter it for you.

In the meantime, thank you so much for your consideration and have a great day!

Sincerely,

(your first name)

Economy: You’re right! Times are tough. And during times like these we have a responsibility to give more. In Israel, we’re helping families who once received social service benefits from the Israeli government but now depend on us.

Not this year, I simply can’t afford it: I understand, and appreciate all that you have done in the past. Is there something we, at the Federation, can do to help you? (CALLER: If donor says yes, direct them to appropriate affiliated agency —see agency flyer.) If donors says no, please continue... OK, please know that your Jewish community is here for you. I completely understand your situation, however — our Jewish family was desperately counting on your support once again. If you would consider a small gift, you don’t have to pay right now. All gifts are payable through December 31, 2023. Every dollar helps — what do you say?

We give as a family: Each of us is an independent community member. Did you know that the U.S. government measures support for Israel and local Jewish needs by the number of givers to our cause? That means an individual gift in your own name makes additional services possible.

Already give to other causes: That’s great! You understand the importance of giving back. But as Jews, we must take care of one another. No one else really supports Jewish causes and Federation makes sure every Jewish cause it’s taken care of. We would like to encourage you to add Federation to your list of favored charities.

Already made my gift or already got called: Thank you. I am sorry that your card showed up here today. Just to be sure that we’ve recorded it correctly, can you tell me your pledge amount? You will not be billed twice.

Prefer to give my time: Thank you! We can always use more volunteers. However, many of the services provided to people in our community depend on the funds we raise. May we count on you? (We also have a few service projects coming up would you like to be informed of them?)

I don’t support Israel’s actions in the Middle East. No Federation money goes to either the Israeli military or government. We only give to organizations in Israel that provide aid and social services to the needy, and to raise money for Israelis during times of crisis.

I am greatly concerned about Israel right now and want my money to go there. I understand. Please know that the Federation supports Israel. We give to people in Israel and locally — children in preschool, Jewish education, programs for individuals with special needs, vital services to sustain our frail elderly and services for families in crisis. (If someone should ask how we support these programs in Israel, please refer to the agency flyer which highlights our overseas partners.)